Hello, I am
Rafael Ramírez, MsC, PMP
Product Manager | Project Manager
I have over 5 years of experience building and scaling digital products across multi‑market environments. Proven track record delivering high‑impact platforms and features—including loyalty systems, mobile payments, AI/ML‑driven personalisation, and engagement tooling—that deepen retention, increase activation, and drive measurable business value. Skilled at shaping product strategy and roadmaps, leading cross‑functional teams through discovery, experimentation, and agile delivery, and translating behavioural, business, and technical insights into intuitive, data‑driven experiences across mobile and web. Passionate about creating scalable, personalised user journeys and crafting engagement loops that strengthen long‑term customer value.
What I do
Building consumer products that people love — and businesses rely on
Product Manager
Ensure the product solves real customer needs and drives measurable business outcomes across markets.
Product Strategy & Roadmaps
Define vision, outcomes, and sequencing—prioritising features that move core metrics
Loyalty & CRM Platforms
Design modular loyalty capabilities (rewards, offers, segmentation) and lifecycle journeys that create habit loops.
Payments & Mobile Experiences
Ship secure, friction‑light mobile flows that convert and recur.
Cross-Functional Leadership
Align engineering, UX, data, and markets; turn ambiguity into clear user stories, AC, and delivery plan
Stakeholder Management
Drive transparent comms, trade‑offs, and OKRs with senior stakeholders to land decisions and value fast.
Selected Projects
SaaS Loyalty and CRM Platform
Delivering multi‑market scalability and customer engagement thought SaaS product.
B2B Fuel Mobile Payments
Enabling Shell B2B user network to pay for fuel through the Shell App.
B2C Mobile Payments Car Wash
A seamless payment capability for thousands of B2C customers.
Loyalty Programme Transformation
Modular loyalty product ecosystem across CEE.
Offer Decision Engine
AI/ML-driven Offer Decision Engine to provide a personalized user experience through offer recommendation based on user behaviour.
Work experience
About
Hi, I’m Rafael Ramirez — a Project and Product Manager based in London with a strong foundation in end‑to‑end delivery and a passion for building customer‑centric digital experiences. I currently lead a large‑scale transformation programme at Shell, where I’m overseeing the migration to a new loyalty SaaS solution across multiple markets, managing cross‑functional workstreams, and navigating both waterfall and agile environments.
I studied Civil Engineering at the Santo Domingo Institute of Technology in the Dominican Republic. After starting my career as a Project Engineer — and completing an MSc in Business & Management — I pivoted into Tech to follow my interest in digital transformation and building products that reach millions of users.
I’m a certified Project Management Professional (PMP) and also hold PRINCE2 and PSM I certifications. I’m now transitioning into a full‑time Product Manager role and building a portfolio that highlights my blend of strategic thinking, structured delivery, and hands‑on product execution. Whether it’s shaping a customer value proposition, defining product requirements, leading cross‑functional teams, or guiding an MVP from idea to launch, I thrive on turning complex challenges into simple, meaningful solutions.
Outside of work, I’m big on fitness, travelling, getting outdoors, and diving into sci‑fi and fantasy worlds — whether through books or games. These passions fuel my curiosity, creativity, and user‑first approach to problem solving.
Explore my side projects and case studies as I continue expanding this space.
Let’s get in touch
Rafael Ramírez
Product Manager